Idle Hands

The radical decentralization of the means of cultural production and distribution it has brought about, that I mentioned in the slidecast in my last post, "Social Begins At Home," has changed the very nature of the audience--of what an audience is.
Until very recently, the means of production were in the hands of the few--governments and large corporations. The audience was functionally passive in its reception of ideas--like Victorian children, it was seen and not heard.
Thus we began to think of it as a target: a location that advertisers wished to bombard with persuasion (appropriating the language and strategies of war), an object to be acted upon, passive and attentive.
But now anyone with time and inclination and a computer and Internet access [which we think is everyone, but still isn't--one in five people in the USA have never sent an email--although those that haven't are mostly 65 plus with limited education] can create, modulate and propagate. A generation has grown up knowing it can publish whatever it wants to say and it increasingly demands to be heard. »
- Faris Yakob

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Marketing has changed. We're in the age of one-to-one marketing, where the customer actually has a role in shaping the messaging for your brand. Social Media--blogs, Twitter, Facebook, wikis, user-generated tools--have given her all she needs to effect whether your products and services do well in the marketplace. Long gone are the 4Ps of marketing, these are the days of the 4Cs, a customer centric approach that includes the customer's wants and needs; the cost to satisfy the customer; the convenience; and communication.
Traversing these murky waters can be difficult. Scary even, especially without a plan or understanding of the playing field. You want and need insight, and we've got it. Every week we feature a new marketing innovations expert, sharing what they've learned and observed in the trenches, helping marketers everywhere take those steps toward the future.
Here's a round up of our latest experts, along with their latest blog posts. »
- Lynne d Johnson

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Beyond the break you can check out the red band trailer for the Megan Fox starrer Jennifer's Body, which kinda reminds me of Idle Hands in tone. It's also pretty fun to see a soundtrack built around a horror film, which doesn't happen all too often these days. Directed by Karyn Kusama, the film stars Johnny Simmons, Megan Fox, Amanda Seyfried, Adam Brody, J.K. Simmons, Amy Sedaris, Chris Pratt, Juno Ruddell, Kyle Gallner, Aman Johal, Nicole Leduc, Josh Emerson, Michael Brock, Megan Danso, Ryan Levine, Sal Cortez, Megan Charpentier. The story written by Diablo Cody of a cheerleader who is possessed by a demon and starts feeding off the boys in a Minnesota farming town. Her "plain Jane" best friend must kill her, then escape from a correctional facility to go after the Satan-worshiping rock band responsible for the transformation.

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