Friday box-office estimates are in and it doesn't look good for Universal's Land of the Lost and I expect word-of-mouth won't help it over the weekend as trailers that promised a G-rated family affair don't exactly allude to what is offered in the rather crass PG-13 comedy. However, happier times are being had at Warner Bros. where The Hangover opened in the #1 slot Friday to the tune of $16.5 million followed by Disney/Pixar's carryover Up at $13.5 million making for a race to the finish. In all likelihood Up will close the gap and I would assume takeover The Hangover for a second weekend win thanks to matinee showings feeding its weekend tally. However, both films should end around $40-45 million making Warner Bros., Disney and Pixar all happy campers. Land of the Lost currently sits in third with a $7.2 million take and what will probably end up as a $20 million weekend.
Brad Brevet

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