There's a school of thought that puts Michael Jackson's This Is It among the biggest openings in movie history. Aeg, the concert promoter which owned the rights before going into business with Sony on the worldwide distribution, estimated several weeks ago that the documentary could make $250 million in five days. That's obviously a bold statement, but This Is It should play to some packed houses, at least at the very first.

Tuesday night, the movie made about $2.2 million domestically in paid sneak previews, with another $10 - $12 estimated for today, its official opening, according to The Los Angeles Times. I'm no genius, but I can't see how 10 times 5 equals anything near 250. The Times wouldn't call the opening a failure, but when you compare it to the all-time great Wednesdays...it's a failure. Especially with the the crowing about its potential.
If the movie reaches $15 million, which is probably the ceiling, »
- Colin Boyd

Read the full article on getthebigpicture.net