Price has long been considered one of, if not the toughest hurdle Blu-ray Disc must clear in order to reach mainstream status and begin to replace DVD as the first choice for disc-based home entertainment. Most potential future adopters with smaller television sets do not see enough of an upgrade to pay more for Blu-ray when their current DVD setup functions just fine.
A new trend has begun to emerge this holiday shopping season that has seen the price of Blu-ray Disc titles take a nosedive. New release films previously selling between $25 and $30 are now showing up for $20 or less at all the major retail outlets.
The proof is in the pudding at online retailer Amazon.com where 9 of the 10 hourly top selling Blu-ray Disc titles are priced just under $20 (view the Blu-ray bestsellers at Amazon). The only one not, Monsters, Inc., is a mere $1 more because of Disney's $40+ suggested retail price. »

Read the full article on thehdroom.com