With the success of Transformers: Revenge of the Fallen and GI Joe: The Rise Of Cobra, movie studios are looking for the next toy they can turn into the next huge big screen franchise. Problem is, most of the good properties have already been snatched up, and we're beginning to see Hollywood scraping the bottom of the barrel, acquiring the rights to board games and toys from yesteryear that either lack any recognizable narrative (ie Stretch Armstrong, Viewfinder) or no longer have name recognition from today's kids. I've become much less cynical about the whole process. When I learned today that Warner Bros is developing a film based on Lego building blocks, my first thought was: hey, at least everyone knows what Lego is. But what kind of story could be created using the toy building blocks? Most of the popular Lego properties today involved other licensed properties. For example
Peter Sciretta

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