Avatar: The Last Airbender

Last Friday, James Cameron and 20th Century Fox dubbed August 21st "Avatar Day." The idea was to show off the much-hyped film that was previously kept very tightly wrapped for the better part of three years, by launching an onslaught of Avatar-related stuff.
"Avatar Day" came in five stages: a teaser trailer, a lenticular one-sheet, a 16-minute 3D screening of footage, a video game trailer and a look at Avatar action figures. In addition, the official movie site also received an update. The success of these launches, however, really depends on who you ask.
Teaser Trailer
The event technically started early, when Apple released the Avatar teaser trailer Thursday morning. Despite breaking the site's viewing record (4 million streams in its first day alone!), the trailer elicited plenty of backlash from those who didn't feel that the CG quality matched the hype—not that that would've been possible. Most of »
- Arya Ponto

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As we reported last week, XBox Live got an update this week featuring the Avatar Marketplace, Games on Demand and Ratings. We’ve decided to put together a list of the newest features, and show you some of the things added with this update.
Avatar Marketplace
The most anticipated addition is undoubtedly the Avatar Marketplace. Instead of waiting for small incremental additions to the Avatar clothing options, XBox Live subscribers will be able to purchase clothing, costumes, accessories and props for their Avatar to wear and show off to their friend’s list and appearing in games likes 1 vs. 100 or Bomberman Live.
For day one, Avatar Marketplace came with a large variety of items from eight different games like Gears of War 2, Halo 3 and Star Wars: The Clone Wars, three different clothing brands like Adidas, and two clothing styles, Steampunk and Recessionista. While there is a large variety to choose from,
John Carle

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The brouhaha involving the casting in the upcoming Avatar: The Last Airbender movie has no doubt drawn harsh criticisms from both sides of the debate, some quite logical, some just totally - excuse me - stupid.
Joining the camp calling some casting decisions racist is the animatic director of the original Avatar: The Last Airbender animated series Dao Le, who sent a statement to Racebending.com calling the casting moves "a huge disappointment."

editor@buddytv.com

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